Last spring, NAADAC, The Association for Addiction Professionals, went through a complete restructure of how they communicate with their members and nonmembers while simultaneously rebranding their association. They partnered with Informz to integrate their database and email marketing efforts, and took advantage of the integration, Informz reporting tools and advanced features, and now find themselves in an 11 month (and counting) growth streak. Since last spring, NAADAC has increased their membership by 38%.
“Informz has completely changed the way we communicate with our audience and has revitalized our marketing and communications strategy,” said Misti Storie, NAADAC, The Association for Addiction Professionals.
Get your free copy of the NAADAC success story here and learn how the association:
- Increased their membership by 38% and their mailing list by 72%
- Discovered their mobile audience with Informz reports
- Improved readability with responsive email design
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