The Golf Course Superintendents Association of America, GCSAA, was spending a substantial amount of time each week to get enewsletters out the door. Countless hours of IT staff time was required to create and modify templates, manage vendor relationships, and fix deliverability issues. On top of that, member retention had nosedived.
GCSAA switched to integrated email marketing with Informz and everything changed for them. No more uploading lists. No more IT intervention. No more template issues. So far, they’ve eliminated over 300+ staff hours and saved $38,000.
Get your free copy of the GCSAA success story here and learn how the association:
- Eliminated manual tasks and got their IT staff back
- Refined their mobile and social strategies
- Slashed $38,000 from their budget and saved 300+ staff hours
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